It’s so easy to get lost in the day-to-day. Experienced, straight-forward marketing strategy and advice for SMEs who are hungry for results. I focus on strategic business choices and clarity of communication.
Digital can be shiny, interesting and often distracting. Having an effective digital presence to engage prospects can be crucial for start-ups and SMEs. Online messages and clear communications are a focal point.
What is 'Inspired Thinking' Marketing Consultancy all about?
I am a straight-talking marketing consultant aimed at SMEs who don’t have the time or the marketing expertise to grow their business to its fullest potential. My specialities are Strategy, Crafting your Business Communications and Digital Marketing
Marketing is based on the notion that if a prospect knew the truth of your business, what you’re really good at, that they’d want your service, your product, or they’d want to work with you. So many websites I see say little more than ‘I’m just like my competitor,
Branding for SMEs with small budgets? I get asked for Branding work and I find that the actual task required ranges from a logo design to website rework to packaging redesign. It can also be used by businesses when they are looking a complete rethink
Is Branding really relevant to small Irish businesses? First off, recession aside, it’s not all about big budgets. Just because you run a small business doesn’t mean you can’t build a brand. SMEs can sometimes overlook the importance of brand building or