90% of well formulated marketing strategies or plan fail due to poor execution.
In my experience of working with SMEs, some business owners rise to the challenge of meeting new people, working in new ways to bring the plan to life. Others find it way out of their comfort zone, and time sapping. I work with both types, as a consultant or mentor.
Better to have a simple plan – well executed – than an overly ambitious one that never sees the light of day. I am a results-oriented marketer and focus on making the step-by-step changes your business can absorb.
I have solid commercial experience, a network of specialist suppliers, vetted connections … and have a can-do attitude. If required I provide the stress free marketing support so you can get back to running your business. Or I can work alongside you or your personnel to get the job done.
I always start with strategy and begin with most new clients with a Clarity Workshop in order to distil their market understanding, clarify knowledge gaps and assess where best the plan should focus.
Marketing activities require funding. For more information regarding financial support SMEs check out http://www.djei.ie/enterprise/businesssupport.htm.
Also there is Micro Finance Ireland who work with the Enterprise Boards with SMEs employing less than 10 people, with turnover less than €2m and who are looking for €2-€25K finance.
Also Linked Finance and Fundit are new crowd-funding sources of finance available in Ireland. Here, you can not only win the finance your business needs, but you can also build a community of advocates or loyal followers for your business.