Marketing Strategy/Marketing Plan
If you don’t know where you are going, any road will do.
Put simply, strategy is all about the business choices you make.
Being informed about your market, clear about the priorities you have and purposeful about where you are taking your business. It’s as much about what you won’t do as what you will. It lights up the path you need to take to convert opportunities into revenue.
Compelling strategies are easy to communicate, they get everyone inspired and move towards a common purpose. Strategy is key to the success of every business. It asks tough questions, like how are you really different from competition who say they do what you do? It looks at your business through the eyes of your potential customers.
Yes, you might be lucky enough to stumble across results by randomly trying this tactic and that new idea. But how will you know if you could be doing much better? And how long will your luck last? So many businesses get side tracked on less important information and market insights. The main thing is to keep the main thing the main thing (Stephen Covey) Here’s a blog I wrote on working on what matters.
I run clarity workshops with most new clients in order to distil and clarify market understanding, insights and communications options. I hear from clients that the workshops are the critical first steps needed. They act as catalysts for stepchange required.
If you are interested in booking a ‘Clarity Workshop’ in order to start laying down a new strategy for your business, please contact me details of my half day sessions. Very happy to share references.