It’s so easy to get lost in the day-to-day. Experienced, straight-forward marketing strategy and advice for SMEs who are hungry for results. I focus on strategic business choices and clarity of communication.
Digital can be shiny, interesting and often distracting. Having an effective digital presence to engage prospects can be crucial for start-ups and SMEs. Online messages and clear communications are a focal point.
We are all hard-wired to understand and retell stories. Business communications are often forgettable and invisible. I find innovative ways to engage your prospects using proven techniques.
What is 'Inspired Thinking' Marketing Consultancy all about?
I work with SMEs & Organisations who:
- Find the creation of effective communications a challenge.
Are confused about how to convert more prospects or leads to customers.
- Feel overwhelmed by online, digital marketing and websites and need outsourced expertise about how best to use these new tools.
Struggle with advertising, customer communications, copywriting and content creation.
Check out my latest advice for SMEs on my recent blogs:
Will Digital Marketing become known as just Marketing in the future?
I read a piece in Marketing Week recently with this heading and thought it worth sharing. I think the topic and the informed comments on this piece (link below) make it all the more interesting. http://www.marketingweek.co.uk/story.aspx?storycode=4005302&PageNo=2&SortOrder=dateadded&PageSize=10#comments I'm not a big fan of wordy definitions but
Marketing Over Coffee – Some articles, videos and blogs I’ve found interesting
Strategy Why you need a strategy more than a website http://bit.ly/1Eh5rxt The attention paradox. Focus on the right thing. http://t.co/jbBShxvp Why strategic planning goes wrong http://t.co/pIjT3sj7 Sssssh, you might be onto something.: http://t.co/69mKgd5K Clarity about what matters http://t.co/wb9TOnl9 Choose your customers, choose your future http://t.co/44hLPLig
Irish SMEs need to harness the digital revolution
As Irish consumer move online will small business benefit? It was estimated that €420m was to be spent online over Christmas in Ireland, half of which was to be spent on non-indigenous e-commerce sites such as eBay and Amazon. Irish businesses need to be reaping
