Have you a price list or a pricing strategy?

Customers will continue to focus on value, but that doesn’t always mean lowest price.

• What can you add to your product or service offering to earn the price you want to sell at? Are there services or add-ons that your customers would value? What can research or international markets tell us?

Also price can be a perception of value to people who are quickly evaluating suppliers. Too cheap can suggest problems. The price you can charge is strongly influenced by perceived expertise, business image, something as basic as how professional your website or literature looks, the range offered, ‘on trend’ offerings, delivery turnaround, customer service etc.