Getting your product or business ‘market fit’

Great for SMEs who’ve lost their way in terms of delivering new customers to their business or Start-ups planning their business.

Marketing Plan package includes …

  • Market Analysis – industry, competitive landscape.
  • Identification key customer segments and prospects and prioritisation of market opportunities.
  • How you target key prospects so that they engage better with your business?
  • Identification of key messages that appeal to these segments (market research may be required to assess relevance of current marketing messages and overall ‘marketing health’ of business).
  • Position of advantage identified.
  • Pointers to building a marketing plan to communicate your business better to your targets or customer prospects – tools, costs, recommendations on suppliers if necessary.

Costing given on more detailed briefing